Westermann & Co. was founded in 1867 as a family enterprise based in the Sauerland and looks back on a company history of more than 145 years.
The brand Wesco stands for metal manufacturing in the classical manner – a combination of excellent German quality, an exclusive design and high tech functionality. A long experience in manufacturing and high tech form a perfect unity giving Wesco products their unique design.
Soon after its establishment, the company specialised in the processing of metal plates for household goods and has since continuously extended the range of its products.
In the 1920s, Wesco introduced the “ash can” into its product range, after the war it launched its first “pedal bin”.
Today, the range of design-goods includes various wastebins and kitchen accessories. What they have in common are the classical Wesco-design aspects: The proportions are perfect. They have the retro look while at the same time appearing very modern and the form consistently follows the function. And most important: They are colourful! Wesco design is characterised by the company’s long-standing experience with metal as working material. Because we are familiar with the material we work with, we are able to shape it in a new and exciting way.
Pushboy & Friends – The Story
Sauerland Meets America
In the USA – the land of unlimited possibilities and unfortunately of unlimited volumes of trash as well – trash containers in the typical American dimensions of 50 litres and more have been in production since the 1920s. These bins were originally developed for the catering trade, but soon found their way into American households.
But it was not until the 1970s that the American ‘trash can’ celebrated its triumphal as symbol of the typically American design. This feat was achieved with the help of a German exchange student in the US: Egbert Neuhaus, the current managing director of Wesco. During his stay in Texas, one of these typically American trash cans caught his eye – and it was ‘love at first sight’. Neuhaus brought the product idea back to Germany with him to his father’s factory.
Due to long years of experience in metal processing the Wesco-team brought the necessary expertise to the table for re-designing the American ‘trash can’.
Based on the American idea of ‘large volume large input flap’, the body and the semicircular lid of the trash bin were adapted to each other in such a way that the proportions were perfectly well suited to one another, and topped off by a large, technically solid input flap made of stainless steel and stable handles.
Further technical details were added. Now the only thing missing was a new name: based on the writing engraved on the flap, it was christened ‘Pushboy’ – the first child of an entire family which today comprises more than 20 design products.
Sauerland meets America.
The company´s close connections to the United States have a strong influence on the design of the Wesco-products.
The distinctive Wesco-design of the “Boys & Master-Series” – high volumed and colourful – make the products unique. Pushboy & Co. are available in more than 30 different versions.
The American way of Wesco!
Original Quality – Made in Germany
Modern technology and finest materials guarantee the quality and longevity of Wesco products: high-quality powder-coated or galvanized sheet steel and stainless steel are being used. Stainless steel is known for its durability and rust resistance.
The company strategy regarding functionality is based on a combination of high-tech and tradition: Projects designed at the computer are undergoing extensive test phases for function and sturdiness, before starting with high-technology production.
Decades of experience in craftsmanship take care of the final touch.